Exploring Niketown

Nike is in the business of making money, and business is good. What is unique to them is the manner by which they sell. Enter Niketown, the face of Nike. Each of these stores is adapted uniquely to the burrow in which it exists. However the overcasting and driving theme amongst each can be described in five things Nike does or does exceptionally well. The first is "Social Awareness", paying close attention to small differences in each city that houses a Niketown and adapting each store in small ways to best fit. The next is "Product Placement", making sure that while the exhibits catch your eye the product will eventually catch your wallet. The Third is "Industry Evolution", much like and leading brand they are constantly reinventing themselves whether it be graphically, window displays, advertising, etc. Next is "Product As Design", many in store and external exhibits use the actual product whether it be shoes, shirts, jerseys etc. as materials for sculptures and lights. Finally is there use of "Lighting", while this is not unique to them they find new ways to enhance and further the atmosphere of the store as well as the product. The following are 5 examples of these techniques but are by no means the only: